Electronic Arts` Madden NFL series will remain the only game in the city for some time with regard to football simulation video games. The company announced Thursday that it has agreed to a “several-year” extension of its exclusive licensing agreements with the NFL and nfl players association, closing the door on the possibility that the league will open the simulation license to other game publishers to get into the battle. The company did not provide financial details or the exact length of the agreement signed for the first time in late 2004 that gave EA the right to use NFL teams and players in their football simulation video games. The financial terms of the agreement were not disclosed. However, the deal was called “the largest and most comprehensive game agreement in NFL history.” The old agreement was due to expire in 2022, but both sides apparently decided to sign a new contract sooner rather than later. The renewal contract was voted on yesterday, but the parties agreed in advance on terms, a spokesman told Polygon. The agreement includes a provision for one-year extension, but no financial and other conditions have been disclosed. The financial terms of the extension were not disclosed. Asked about the length of the extension, an NFL representative confirmed to Polygon that the new contract would last “from today” for a period of six years and would extend the contract until May 2026.
The representative also stated that the contract contains a provision for a one-year extension at the end. This additional year depends on the achievement of some of EA`s revenue targets, reports Albert Breer of The MMQB. Earlier this year, rumors circulated that Take-Two, which produces the 2K franchise, hoped to steal and steal the rights, but after NFL owners agreed to a five-year extension, it will have to wait. Madden is mostly in the history of the game. That will not change, even after the recent agreement. As part of the multi-year agreement, EA will work with the NFL and labor organization, which represents NFL players, to develop games in new genres, including Arcade, and expand to platforms like Mobile. The NFL, NFL Players Association and EA Sports have reached a multi-year agreement for Madden to be the league`s only football simulation game and to continue its decades-long partnership. The exclusivity in EA agreements applies only to simulation titles; contractual language indicates that “arcade games, youth games and casual/mobile games” are open to all. Football fans, frustrated by EA`s artificial strangulation in the market, might have thought that at the end of the tunnel at the beginning of the year, 2K and parent company Take-Two announced the creation of their own agreement with the NFL (for non-simulated titles). Unfortunately, no one will shoot a Madden competitor in the near future. (Reuters) – Electronic Arts Inc. on Thursday renewed its licensing agreement with the National Football League (NFL), which will continue to grant exclusive rights to video game publishers for the release of the league`s simulation games, including the hit “Madden NFL” franchise.
EA Sports executive vice president Cam Weber said the two sides had been talking for months. Many wondered what the future of the relationship might be after 2K Sports signed a contract with the NFL in March to produce non-simulation games. Update: EA`s five-year extension from 2021 to 2026 is worth $1.5 billion, with the allocation being “at least US$1 billion for the NFL and $500 million for players,” reports Darren Rovell of Action Network.